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The branding system

Your shop's loyalty program. Built on our infrastructure.

PerkValet adapts to your brand — not the other way around. Your logo, your colors, your fonts, your voice. Your customers see your loyalty program, not a third-party platform with your name on it.

The same product, four brands

One platform. Your identity.

Each phone below shows a different PerkValet merchant. Same underlying product, same loyalty mechanics — completely different brand identity. This is what your customers see.
9:41
Maple Street Coffee
Buy 8, Get Your 9th Free
5 of 8 stamps
Wallet
Discover
Profile
Coffee Shops
Learn more →
9:41
Jade Leaf Tea
Tiered Tea Club
7 of 15 · Silver tier
Wallet
Discover
Profile
Tea & Boba
Learn more →
9:41
Sourdough & Co.
Morning Bundle Reward
4 of 10 bundles
Wallet
Discover
Profile
Bakeries
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9:41
Sunrise Juice Bar
Smoothie Rewards
6 of 10 smoothies
Wallet
Discover
Profile
Juice & Smoothies
Learn more →

What you control

Visual identity. Logo, primary color, accent color, font (any Google Font), and tagline. These flow through every surface your customer touches — the loyalty wallet on their phone, the welcome SMS, the reward-earned email, the win-back nudge. Configure once; PerkValet handles the rest.

Auto brand scraping. During onboarding, PerkValet pulls your logo, brand colors, and tagline directly from your existing website. One click populates everything; you fine-tune from there. No design work, no asset upload, no waiting.

Your own URL. Every PerkValet merchant gets a custom URL slug — perksvalet.com/m/your-shop-name. Send it directly to customers, print it on receipts, put it on your storefront window. Visitors land on a fully branded loyalty page.

Image asset library. For promotions and seasonal campaigns, choose from a curated PerkValet library (licensed Unsplash imagery), generate AI imagery in-platform, or upload your own. Promotion imagery follows the same lifecycle as templates — draft, live, archived.

Your voice, not a platform voice

Most loyalty platforms send communications that sound like loyalty platforms — generic, formal, written for everyone and resonating with no one. PerkValet's "Your Voice" system lets you customize every triggered email and SMS to sound like you, the owner, talking to your regulars.

A win-back email from "Maple Street Coffee" might say "Hey — haven't seen you in a few weeks. Saved your usual order. Come back?" — instead of "You haven't visited recently. Earn 2x stamps on your next visit." The difference is everything. AI-assisted drafting helps you write it; you control what gets sent.

Bilingual customers get communications in their preferred language — same voice, same warmth, in English or Español.

Why this matters to your shop. Customers are loyal to brands, not to platforms. A communication that sounds like you — written in your voice, sent under your name, on your customer's phone — builds the relationship that drives repeat visits. A generic loyalty-platform email does the opposite: it reminds the customer that "your" loyalty program is really just a third-party tool. Branding isn't decoration. It's the difference between a program your regulars feel ownership of and one they're indifferent to — which directly shapes whether they keep coming back.

Built in Pleasanton, California. Bilingual (English / Español). In active pilot with Bay Area merchants.
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